河南诚信配资

吉利与沃尔沃的十年相守:互相成全,互不打扰

还记得年少时的梦吗沃尔沃这支短片惹人泪目-图1

“还记得年少时的梦吗,像朵永远不凋零的花……”

河南诚信配资6YUE1RI,RENMINRIBAOHEWOERWOHEZUOSHIPIN《YIQIZOUGUOSHINIAN,GUILAIRENGSHISHAONIAN》SHANGXIANBOCHU。

河南诚信配资BANSUIZHEYISHOUDONGTINGDE《SHAONIAN》,ZHEIZHIZAIERTONGJIEDANGTIANXIANYINGDEYINGPIAN,WEIWEIDAOLAILESANWEISHAONIANDESHINIANYUANMENGJINGLI,BINGCEXIELEWOGUOJINSHINIANLAIZAIKEJI、JIJIAN、WENHUA、MINSHENGLINGYUDEHUIHUANGCHENGJIU。DUANDUANSANFENZHONGBUDAO,“PINGMINSHISHI”BANDEREXUEBIANHUZHIYUCHU。

还记得年少时的梦吗沃尔沃这支短片惹人泪目-图2

DEQUE,MEIGERENNIANSHAOSHIDOUCENGYONGYOUGUOHONGWEIDEYUANWANG,ERSHAONIANSHENSHANGZUIKEGUIDETEZHIBIANSHIGANXIANG、GANWEI、GANDANG。XIPINZHEIZHIYINGPIAN,BULUNSHIJIAOBENGOUSIHAISHIPEILEXUANZE,“SHAONIANDECHUXIN”SHIGUANCHUANSHIZHONGDEZHUTI,YESHILINGGUANZHONGQINGXUWEIZHIGONGMINGDENEIHESUOZAI。

ZAIKEFUYIGEYOUYIGEKUNNANZHIHOU,RENMENYINGLAILEZHEIGEBUPINGFANNIANFENLIDE、SHUYUSUOYOURENDEERTONGJIE。TOUSHIYINGPIANBEIHOUDEWOERWOPINPAI,BUNANFAXIANQIZAIJINGLILESHINIANTUIBIANHOU,RENGNENGBAOCHICHUXINBUGAI,BINGJIANGANQUAN、JIANKANGDENGPINPAILINIANJIXUFAYANG,RONGRULEDASHIDAIDEFAZHANBIANQIAN,YUYINGPIANZHUTIKEWEIXIANGDEYIZHANG。

还记得年少时的梦吗沃尔沃这支短片惹人泪目-图3

河南诚信配资HUOXUSHIXIWANGZAIZHEIGETESHUDESHIJIANJIEDIAN,GONGTONGHUANXINGNEIXIESHENZHIYURENMENXINDIDELILIANG,SHENWEIGUANMEIDERENMINRIBAOYUBUWANGCHUXINDEWOERWODACHENGLEZHEICIHANJIANDEKUAJIELIANDONG,BINGCHENGWEILINGRENYANHUALIAOLUANDEERTONGJIEWANGLUOYINGXIAOSHIJIANZHONG,YU“SHAONIAN”、“MENGXIANG”DENGGUANJIANCIJIEHEDEZUIHAODEYIGE——BUMEISU,BUGONGLI,GUANZHILINGRENXINTOUYIZHAN,GANKAIWANQIAN。

还记得年少时的梦吗沃尔沃这支短片惹人泪目-图4

HUAIZHETANSUOTAIKONGMENGXIANGDENANHAI,CENGZAICHUCHUANGLIJIAZHIBUFEIDETIANWENWANGYUANJINGQIANPAIHUAIXUJIU,ZUIZHONGYUANMENGCHENGWEIYIWEIHANGTIANKEXUEJIA;DANGXIAOHUOBANZAIHUWAIWANSHUADESHIHOU,KULIANTICAODENVHAIQUERENSHOUZHEWEIJIAODESHANGTONG,ZUIZHONGCONGSAICHANGSHANGYINGDELEYIZUOZUOJIANGBEI;HUSHIJIEJIEDEJINGXINZHAOLIAO,RANGNVHAIDEXINZHONGMAIXIALEAIDEZHONGZI,BINGLIZHICHENGWEIYIMINGWEIDADEYISHENG,ZUIZHONGTAJIASHIZHEYILIANGWOERWOQICHE,JIANDINGDIDIAOTOUSHIXIANGYUANEKANGYIDEQIANXIAN……

还记得年少时的梦吗沃尔沃这支短片惹人泪目-图5

河南诚信配资YINGPIANZHONGSANWEISHAONIANDEYUANMENGZHILURUKONGQIYIBANZHENSHI,YOUXIANGSHUIYIYANGRUNWUWUSHENG。YUMEIYIGENIWODOUGAODUXIANGSIDEQINGGANTIYAN,YEZUYIRANGSUOYOUGUANKANZHECHANSHENGGONGMING:WEIXINNIANBUKEPAOQI,WEIAIYUSHENGMINGBUKEGUFU。

ERWEILECHANSHUSHAONIANWUXIAN、WEILAIWUXIANDEZHUTI,YINGPIANHAIJIAOCHAJIANJILEGUOQINGYUEBING、NVPAIDUOGUAN、GAOLOUXIONGQI、GAOTIEFEICHIDENGMIAOHUIGUOJIAJINSHINIANCHENGJIUDEYINGXIANGZILIAO。QIZHONG,LISHUFUDAIBIAOJILIKONGGUJITUANSHOUGOUWOERWOQICHEDELISHIHUAMIANQIAOMIAODIZHANJULEYIGEJINGTOU,ZAIJIRENLIUXIASHENKEYINXIANGDETONGSHIYEBUXIANDEXUANBINDUOZHU。

还记得年少时的梦吗沃尔沃这支短片惹人泪目-图6

XIANGBISHANGYEGUANGGAOGUANCHANGSHIYONGDEYINGZHIRU,YINYUWUXINGZHONGDERUANZHIRUWANGWANGBUHUIZHAOZHISHOUZHONGDEFANGAN。WOERWOYURENMINRIBAODECICILIANDONG,JIUBINGBUSICHUANTONGDEQICHEGUANGGAONEIBANSHENGYINGMEISU,ERSHITONGGUOCHUANGXINDENEIRONGXINGSHIHEBIAOXIANSHOUFA,QUDELEXIANGWUYUETIANDEMVYIYANGLIZHINUANXINDECHUANBOXIAOGUO。

甚至有网友在视频下方评论道:“明知道是VOLVO的广告,但还是看得热泪盈眶!”

CIWAI,WOERWOQICHEHAILIANHERENMINRIBAOZAIWEIBOFAQILE#WOYAOZUOYITIANXIAOHAIZI#、#MEIGERENDEXINLIDOUZHUZHEYIGEHAIZI#DENGHUATI,YINFALEWEIBOWANGYOUDEREYI。JIEZHIMUQIAN,LIANGDAHUATIYILEIJICHAOGUO3YICIYUEDUYU10WANTIAOTAOLUN,XINGCHENGLEWANGYOUJIANDEGUANGFANHUDONG,YECONGCEMIANZUOZHENGLECICIYINGXIAODAILAIDEJUDAHUIXIANG。

SUIRANDANSHENGYI93GENIANTOU,DANZAIZHEIZHIDUANPIANLIKANDAODEQUESHIZHEIGEBAINIANQICHEPINPAIDE“TONGXINWEIMIN”YUMENGXIANGBUMIE,ZHEIYANGDESHIGUANGFANCHAGAOSUMEIYIGEREN,BAOCHITONGZHENYUMENGXIANG,YUNIANLINGWUGUAN。

还记得年少时的梦吗沃尔沃这支短片惹人泪目-图7

2010NIAN3YUE28RI,ZHEJIANGJILIKONGGUJITUANHEMEIGUOFUTEQICHEGONGSIQIANSHULEJILISHOUGOUWOERWOJIAOCHEJITUAN100%GUQUANDEZHENGSHIXIEYI。

2019NIAN,WOERWOZAIQUANQIUGONGSHOUCHU705,452LIANGQICHE,LIANXULIUNIANCHUANGQUANQIUXIAOLIANGLISHIJILU;QIZHONG,WOERWOYUZHONGGUODALUSHICHANGDENIANXIAOLIANGSHOUCITUPO15WANLIANGDAGUAN,DA154,559LIANG,XIANGBISHINIANQIANZUZUZENGZHANGWUBEI。

还记得年少时的梦吗沃尔沃这支短片惹人泪目-图8

河南诚信配资CONGSHANGYESHICHANGDEJIAODULAIHENGLIANG,DANGQITACHEQIMIANLINZHESHICHANGXIAXINGDEKUNDUNZHISHI,WOERWOQUEYINGLAILELISHISHANGZUIHAODEFAZHANSHIQI。YUCITONGSHI,ANQUAN、JIANKANGDENGSHENRUWOERWOPINPAIGUSUIDEJIAZHIGUANNIAN,YEZAIXIANSHANGHEXIANXIAYUELAIYUEPINFANDIBEIRENTIQI——SHOUGOUSHUANGFANGZAIWENHUACENGMIANDEHUXIANGXINREN、HUXIANGZUNZHONG,ZHENGSHIZHEIYIQIEDEYUANTOU。

据说,在收购行为完成后,曾有媒体询问李书福未来将如何布局和规划沃尔沃与吉利品牌的发展,而他只不过简单回应了一句话:“吉利是吉利,沃尔沃是沃尔沃。”从那之后的一切,也的确如这句简单的话形容的那样:吉利走出了吉利的道路,沃尔沃立住了沃尔沃的“人设”。双方互相成全,似乎也互不打扰。

河南诚信配资WENHUADECHENGGONGRONGHE,CAISHIQIYECHENGGONGBINGGOUDEGUANJIAN。ZHEITIAOSILUYERANGJILISHOUGOUWOERWODAPOLECANKUDE“QIQIDINGLV”,CHENGWEIRUXUANHAFOSHANGXUEYUANJIAOCAIDEJINGDIANBINGGOUANLI。ERZAIPINPAIYINGXIAOCENGMIAN,WOERWOZAIWENHUASHANGDEXIANGDUIDULIXINGTONGYANGYOUJIKEXUN。

CICIYURENMINRIBAODEKUAJIEHEZUORUSHI,ZAOXIANYUHANHANLIANSHOUWEIQUANXINS60ZHIZUODENEIZHIQICHEGUANGGAOPIAN,YESHIYIGEHENHAODELIZI。

还记得年少时的梦吗沃尔沃这支短片惹人泪目-图9

ZAIHANHANDEDAOYANZHIXIA,QUANXINWOERWOS60DEGUANGGAOPIANBINGBUXIANGCHUANTONGYIYISHANGDEQICHEGUANGGAONEIYANGCHONGMANQICHEFEICHIDEXUANMUHUAMIAN,HUOSHIXIANGCHEYUNXIAODEYINQINGHONGMINGSHENG,ZHIBUGUOSHIBANSUIZHEWENXINDONGRENDECHUNYINLE,JIANGSHULEYIJIASANKOUDEWENXINXIAOGUSHI。

SHIDE,WOERWOSHENKEDIMINGBAI,TADECHEZHUDAGAILVSHIYIQUNGUANXINJIATING、REAISHENGHUODEREN,ZHEIYUPINPAIDUONIANLAIZAIANQUAN、JIANKANG、HUANBAOFANGMIANDECHUANTONGYOUSHIYESHIYIYIQIHEDE。

通过这些差异化的产品价值打造与品牌理念传播,沃尔沃成为强手如林的豪华车市场的一股清流。在十年蜕变间,相比一味地追求销量和利润等硬性标准,以柔克刚的文化软实力才是沃尔沃最为看重的,也成就了今天至柔至刚的沃尔沃。

还记得年少时的梦吗沃尔沃这支短片惹人泪目-图1

ZHUANYANJIAN,JILIKONGGUJITUANBINGGOUWOERWOQICHEYIYOUSHIZHOUNIAN。DUIYUGUANGDAXIAOFEIZHEERYAN,QIYEJIANDEBINGGOUHUOXUZHISHIYITIAOPANGDAQIEYAOYUANDE期货配资 ERYI,DANCONGWOERWODEZHEIZHIDUANPIANDANGZHONG,XUDUORENDIYICIDUDONG:ZAIMENGXIANGYUXIANSHIDEKUANGJIAXIA,GUOJIA、QIYE、GETIDEMINGYUNSHIZHONGSHIJINJINXIANGLIANDE。

CONGSHUZISHANGKAN,SHIPINSHANGXIAN24XIAOSHIHOU,QUANWANGBOFANGLIANGBIANCHAOGUO312WAN,WEIBORESOUHUATIYEYUEDULIANGPO3.7YI,TAOLUNLIANGPO14.2WAN。CIWAI,HAIYOU100DUOJIAQUANGUOGEDIDANGZHENGJIGUAN、JIAOYUGUANFANGZHANGHAOZHUDONGZHUANFANEIRONG,GENGYOUPINPAILANVZHANGHAOJIJIHUDONG,JIANGPINPAIDESHEHUIJIAZHIJINYIBUFANGDA,SHANGHAIDIANSHITAI期货配资 ZONGHEPINDAOGENGSHIDUISHIPINJINXINGLEWANZHENGBOFANG。GEGEQUANCENGDEYINGXIANGLIBICILIANJIEFAJIAO,GONGTONGDIZAOLELIUYIERTONGJIEDANGTIANDEHEXINCHUANBOSHIJIAN。

还记得年少时的梦吗沃尔沃这支短片惹人泪目-图2

RENMENDEGUANGFANRENKEYUGONGMING,SHIDUINEIRONGJIAZHIYUGANRANLIDEZUIDAKENDING,ERQIBEIHOUDEYUANDONGLI,ZHENGSHIWOERWODENEIKECHIZIZHIXIN。

2020NIANSHIYIGETESHUDANWENNUANDENIANFEN,SHEHUISHANGXIAJINGLILESHUGEYUEDEMANZHANGKANGYI,YOUZAI6YUEFENYINGLAILEHAIZIMENDEKAIXUEFUKE,YIQIEDOUZAIQIAOQIAODIBIANDEGENGHAO。WOERWOZAICISHIHUIWANGGUOWANGSHINIAN,BUDANSHIWEILEKENDINGGUOQUDECHENGJI,GENGSHIWEILEZHANWANGWEILAIDETUJING。

ZAIZHEIZHIYINGPIANZHONG,WOERWODESHINIANSHIYUGUOTONGMENGDESHINIAN,YESHICHUXINBUBIANDESHINIAN;SHAONIANYUANMENGDEGUSHI,TONGYANGSHIDAGUOJUEQIDEGUSHI。SHINIANSHUHU,GUOFUMINQIANGDEZHUIQIUMEIYOUBIAN,WOERWODUIXIAOFEIZHEANQUAN、JIANKANGDESHOUHUYEBUHUIBIAN。

还记得年少时的梦吗沃尔沃这支短片惹人泪目-图1

CONGLVXIANFAMINGANQUANDAI,DAOCHENGLIYEJIEDIYIGEJIAOTONGSHIGUDIAOCHAXIAOZU,ZAIDAOTUICHU“2040HUANJINGJIHUA”、“E.V.A.ANQUANPINGDENGXINGDONG”……93NIANDEPINPAIJIYIN,RANGWOERWOZAIHAOHUAPINZHI、ANQUANXINGNENG、KECHIXUFAZHANDENGKETISHANGBUDUANQUDETUPO,JIWANGKAILAI。

相比单纯的商业利益,沃尔沃对全人类福祉的尊重和追求是一条贯穿百年的线索。无论时光如何飞逝,沃尔沃尊重人与自然的初心都不曾改变,身体力行地诠释了何为“归来仍是少年”。

还记得年少时的梦吗沃尔沃这支短片惹人泪目-图13

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