河南诚信配资

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车.知道 对话沃尔沃易寒 中国智造来了?

MUQIANZHENGCHUYUQUANQIUFUXINGDIERJIEDUANDEFAZHANQI,ZHONGGUOSHICHANGSHIQIZHONGZUIZHONGYAODEZHANLVEBANKUAI。ZAIBENCISHANGHAICHEZHANQIJIAN,WOERWODAILAILEQIXIAS90ZHANGZHOUJUSANZUORONGYUBANHEQUANXINLVXINGKUAJIECHEV90 CC。WOERWOZHONGGUOXIAOSHOUGONGSIFUYIHANXIANGWANGSHANGCHESHIBIAOSHI:“ZHONGGUOSHICHANGZAIZHENGGEWOERWOQUANQIUTIXIZHONGSHIFEICHANGZHONGYAODEZHANLVEBUJU,ZAIZHONGGUOSUOSHENGCHANDEJIAOCHEYIJICHANPINHUIXIAOSHOUDAOFADADEOUMEISHICHANG。”

易寒:沃尔沃重视中国市场 国产车出口欧美-图1

网上车市:还是从一个沃尔沃粉丝的角度来跟您切入这个话题吧,车展时候我的朋友圈已经被刷爆了,是被彭于晏刷爆了。这也是沃尔沃在启用年轻化的全新代言人形象之后,所带来的市场变化。就从这个代言人入手,请易总来谈谈沃尔沃所带给市场的变化。

YIHAN:JIANGWOERWOQUANXINS90ZHANGZHOUJUHAOHUAJIAOCHEZAIDADIQUDEXINGXIANGDAIYANRENPENGYUYANQINGDAOLECHEZHANZHANTAIXIANCHANG,HEGUANGDADEMEITI、GUANZHONGZUOLEXIANCHANGDEHUDONG,TONGSHITAYEHEWOERWOYATAIQUJIANCEOYUANXIAOLINXIANSHENGXIESHOUQIDONGLEWOERWO90ZHOUNIANXILIEJINIANHUODONGDEXUMU。ZAIZHANTAISHANGPENGYUYANQINSHENTIYANLEQUANXINDES90SANZUOT8RONGYUBANDECHANPIN,BIAOXIANCHUNONGHOUDEXINGQU,XIANCHANGYEDEDAOLEHENDUOFENSIMIMEIDEJIANJIAO。

车.知道 对话沃尔沃易寒 中国智造来了?-图1

DANGRANJIANGDAIYANRENQINGDAOXIANCHANGCHULEHEMEITI、GUANZHONGZUOZHEIYANGDEXIANCHANGHUDONGZHIWAI,YEGENGDUODESHIZHAOSHIWOERWOPINPAIDUIZHONGGUOSHICHANGDEZHONGSHI,JIEYOUS90、V90 CCYIJI90QUANXIDEJIAZUCHANPINDAIJIZHONGGUOSHICHANGBIANHUAYIJIJIANQIANGDEXINXIN,SUOYIJIANGZAIWOERWOZHANTAIQUESHISHIMINGXINGYUNJI,ERQIEKANDIANPODUO。

网上车市:明星代言应该说是非常迅速的转变了沃尔沃在中国消费者对品牌形象的认知,是否也有一些数据来作为支撑呢?

河南诚信配资YIHAN:S90XUANZEPENGYUYANZUOWEIDAZHONGHUADIQUDEXINGXIANGDAIYANREN,HENZHONGYAODEYUANYINSHIWOERWOZHENGGES90CHANPINSUOTIXIANCHUDECHANPINDUTEDEMEILI,YUPENGYUYANBENRENZAIYANYISHENGYAZHONGSUOBANYANDEYIZHIBAOCHIZHEJIJIXIANGSHANG,JIANKANG、ZHENGNENGLIANGZHEIYANGDEYINGMUXINGXIANGFEICHANGQIHE。TONGSHITONGGUOHENDUODEYONGHUSHUJUDIAOYANKEYIKANCHUQIANQIDES90YONGHU,PINGJUNNIANLINGFEICHANGNIANQING,JIBENZAI33SUIZUOYOU,ZHEIYANGDEYONGHUQUNTIZAITAMENDERENSHENGLVCHENGBAOKUOSHIYESHENGYADANGZHONG,QISHIYEHEPENGYUYANZAIYANYISHENGYAZHONGJIANDEMOUYIXIETEZHI、XINGGEFEICHANGDEWENHE。

S90SHIZHONGDAXINGHAOHUAQICHESHICHANGDE,GENGDUODESHIXIWANGDAJIADEXUANZENENGGOUGENWOERWODEZHENGGESHICHANGCHUANBOYIQI,NENGGOURANGZHENGGEYONGHUBAOKUOMEITIYULUNNENGGOUGUANZHUDAOS90ZHEIKUANPOJUSHILIDECHANPIN,PENGYUYANDEXUANZETIXIANLEZHEIKUANCHANPINDECHUANBOZHUZHI,JIAOCHUANGZUODECHUXIN。

网上车市:在这次上海车展的现场,沃尔沃推出了重磅的90系新产品V90 CC,对于这款能否介绍一下?

易寒:全新的V90 CC这款产品定位是进口大型豪华越野旅行车。在整个设计造车历史上,沃尔沃一直保持着欧洲的“旅行车王者”的称号,在过去的64年里,沃尔沃一直坚持着设计制造这样符合用户个性选择多样化需求的旅行车产品,而V90 CC也是迄今为止沃尔沃所设计制造的最为豪华、大型的旅行车产品。
河南诚信配资 为什么叫越野旅行车呢?因为这款车离地间隙达到210毫米,几乎可以和市场上主流的中大型SUV保持同等水平,加上它的全时四驱动力配备,能够非常从容的应对更多样化路况的挑剔。举一个例子,如果开着V90 CC去买家具的话,V90 CC第二排座椅放倒以后,能够将一个三座沙发塞在整个车箱里面直接开回家,整个行李厢容积最大可达到1726升,这样非常惊人的装载能力表现,能够很好符合很多愿意选择旅行车,但是又对SUV产品有一些纠结的消费者需求。

车.知道 对话沃尔沃易寒 中国智造来了?-图2

车.知道 对话沃尔沃易寒 中国智造来了?-图3

V90 CCWANQUANKEYISHIYINGGAOTONGGUOXING,GAOZHUANGZAINENGLIDEXUANZE,DANTONGSHIYUEYELVXINGCHELIANGCHANPINSHEJIYOUNENGHENHAOJIANGUZAICHENGSHIDAOLUJIASHIZHONGDEJIAKONGSHUSHIXINGYIJIFEICHANGMINJIEDECAOKONGXING,SUOYIZHEIKUANCHESHIWOERWOZAIYUEYELVXINGCHEZHIZAOLISHISHANGJIDADEJINCHENG。LINGWAIYIGEJIAODU,TAYESHIZHENGGE90XIJIAZUCHANPINDEDISANKUAN,BAOKUOSHANGSHIDEDAXINGHAOHUAYUEYECHEYIJIS90HAOHUAJIAOCHE,ZAIZHONGGUOSHICHANG90XIXINGCHENGLE“SANJIAMACHE”DECHANPINBUJU,YENENGGOUSHIYINGGENGDUODEJINGYINGKEHUQUNTI,MANZUBUTONGDEXIAOFEIZHEXUQIU。

车.知道 对话沃尔沃易寒 中国智造来了?-图4

车.知道 对话沃尔沃易寒 中国智造来了?-图5

车.知道 对话沃尔沃易寒 中国智造来了?-图6

车.知道 对话沃尔沃易寒 中国智造来了?-图7

网上车市:沃尔沃的代言人形象,包括新的90全系的产品形象在次呈现后,您认为沃尔沃对于中国的消费者所传递的整体形象能用哪些具体的词汇来诠释?

YIHAN:ZHEIGEWENTIHUIDAOS90DECHUANGZAOCHUXINDEGUSHI,WEISHENMEJIAOCHUXIN?QISHIWOERWOPINPAIZAIGUOQUDE90NIANLISHILIYIZHIJIANCHIZHESHEJIZAOCHEDEHEXINZHUZHI,JIUSHIYIRENWEIZUN。WOERWOSHEJIHEZHIZAODECHANPINDECHUFADIANJIUSHIWEIRENFUWUDE,SUOYIWOERWOCHANPINZAIGUOQUDELISHIZHONG,DAJIAERSHUNENGXIANGDESHIJIDETADEANQUAN、HUANBAO、JIANKANGZHEIXIEBIAOXIAN,ZAIMANZHANGDEZAOCHELISHIZHONG,JISHIWOERWOXIANZAIZUIXINDEQICHECHANPIN,YEYIRANCHUANCHENGHEKESHOUZHEIYANGDEHEXIN,DANTONGSHIZAIXIANZAIWOERWOQUANXINPINGTAIDEHAOHUACHANPINSHANGYOUTIXIANCHUDUIYUCHUANGXINDEZHUIQIU。BIRU90XICHANPINSUODAZAIDEXINGYELINGXIANDEZIDONGJIASHIKEJI,BAOKUOZHINENGZHUDONGANQUANDEKEJI、GAOXIAODEDONGLIZUCHENG,DOUZAIKEJIXINGNENGFANGMIANDAIJIWOERWOQICHEFEICHANGBUYIYANGDEJIASHIGANSHOUHESHIYONGTIYAN。

SUOYICHUANGZAODECHUXINQISHIYEQIAQIATIXIANZAIYONGHUQUNTIDEBIAOXIANSHANGMIAN,WOZAIBUJIUQIANHEYONGHULIAOTIANDESHIHOU,TAJIANGGUODESANJUHUAFEICHANGNENGGOUTIXIANCHUYONGHUXUANZEWOERWOQICHESHIHOUDEXINSHENG,TASHUO:“DANGWOMENDESHIHOUWOKENENGBUHUIXUANZEWOERWO,DANDANGWOZOUZAILUSHANGDESHIHOU,WOYIDINGXIWANGLUSHANGDECHELIANGDOUSHIWOERWO;WOMAICHEDESHIHOUKENENGBUHUIXUANZEWOERWO,DANGWODEQIZIHEHAIZIZUOZAICHELIDESHIHOU,WOYIDINGXIWANGWODECHESHIWOERWO;WOMAIDECHEDESHIHOUKENENGBUYIDINGHUIXUANZEWOERWO,DANGWOKAIZHECHEFASHENGYIXIEJIAOTONGSHIGUDESHIHOU,WOYIDINGXIWANGWODEZHEITAICHEJIUSHIWOERWO。”SUOYITIXIANLEYONGHUDUIYUWOERWOCHANPINYIJIWOPINPAIDEGAODUXINLAIHETUICHONG。

网上车市:从在中国市场所展现的品牌来说,美系豪华产品向中国市场传递包容的感觉,或者日韩系传达了经济、实用的理念,那么来自北欧的沃尔沃品牌它的产品理念基因,会向中国消费者传递哪些东西?

YIHAN:RUIDIANZUOWEIBEIOUFEICHANGDIANXINGDEDAIBIAO,SUOYUNYUCHUDEWOERWOQICHEYEFEICHANGHAODEJICHENGLEZHENGGEBEIOUZAIRENWENJIAZHIGUANZHONGFEICHANGJINGHUADENEIRONG。BIRUSHUOWOERWOSUOTUICHONGDEJIANKANG、JIENENG、ANQUAN、HUANBAO,CONGLINGWAIYIGECENGMIANTIXIANCHUCHEZHUDUISHEHUIYIJIDUIHUANJINGDEGAODUZERENGAN,ZHEISHIFEICHANGNANDEDEDAODEPINZHI;TONGSHIZAISHENGHUOFANGSHISHANG,WOERWOSUOTUICHONGDEDUIYUYIRENWEIZUNDECHANPINXUANZEYENENGGOUHENHAODEDAIJIYONGHUJIJIJIANKANG,YANGGUANGDESHENGHUOFANGSHIDEZHUIQIU;WOERWODECHEZHUYEFEICHANGLEYIQUFENXIANG,TAMENXIWANGJIANGBEIOURENWENJIAZHINENGGOUDAIJIGENGDUODEJIARENJIPENGYOU。

SUOYICONGZHENGGEWOERWOPINPAIDEDIAOXINGSHANG,NENGGOUKANDAOJICHUANCHENGLEYIRENWEIZUNDEZAOCHELINIAN,YEZAICHELIANGSHEJI、CHELIANGYUYONGHUDEJIAOHUSHANG,DOUTIXIANLEJIANKANGHUANBAOYIJIYOUHAODETAIDU,WOERWOPINPAIZAIHAOHUACHESHICHANGDEJINGZHENGZHONG,WOMENYEXIANGZHENGGESHEHUIZUOCHUDAO2020NIANWOERWOQICHEJIANGSHIXIANCHELIANGSHIGULINGSHANGWANGDECHENGNUO,ZHEITIXIANLEWOERWOPINPAIDUIYUZHENGGESHICHANG、ZHENGGESHEHUIYIJIYONGHUGAODUDEZERENGAN。

网上车市:在这次上海车展现场,沃尔沃提供了S90的三座的车型,这个是很有意思的。毕竟在大型豪华车市场,三座版车型应该是没有的,这是否有意味着沃尔沃在接下来还会向中国的消费者提供一些定制化的需求,满足定制化需求的产品?

YIHAN:ZHEICIDAILAIDES90SANZUOT8RONGYUBANCHANPIN,ZHANTAISHANGFEICHANGDUODERENQUWEIGUAN。ZHEIKUANCHECHULEJICHENGS90ZHANGZHOUBANZHENGGEYOUYADESHEJI,JIANJULESPAPINGTAISUOJUYOUDEGAODUZHINENGDEZIDONGJIASHIKEJI,ZHINENGANQUANKEJIDENGDETEZHENGZHIWAI,YEZAIGUANZHUHOUPAICHENGKEDESIMIXING,BAOKUOJIANJUZHANGTUJIASHIDESHUSHIXING,SHIMUQIANWEIZHIYOUZHONGGUOZHIZAODEZUIWEIHAOHUADEJIAOCHECHANPIN。ERQIEZAIZHONGGUOZHIZAODECHANPINYEZAIBUJIUQIANYIJINGHAIYUNDAOMEIGUOSHICHANG,SHIXIANLEWOERWOQUANQIUZHIZAO,QUANQIUPINZHIDEZHANLVEBUJU。S90WEILAICHULEZAIZHONGGUOSHICHANGXIAOSHOUDEZHANGZHOUJUWUZUOBANCHANPIN、 T8SANZUOBANCHANPINYIWAI,YEHUIXIANGFADADEOUMEISHICHANGSHUCHUYIXIES90DECHANPIN。

网上车市:刚才易总谈到了中国制造的产品输出到欧美地区,这也是想跟您交流的话题。以往大家都会认为全球最先进的制造是在欧洲在美国,沃尔沃把全球最先进的制造工艺拿到了中国两大基地,您是否也认可现在所谓的质量的制造,智慧的制造是要看中国?

YIHAN:ZHONGGUOZUOWEIWOERWOZUIDADEDANYISHICHANG,TONGSHIYESHIWOERWODEDIERBENTUSHICHANG,DUIYUZHENGGEZHONGGUOSHICHANGDEGUANZHUYIJIZHONGSHI,SHIZAIZHENGGEWOERWOQUANQIUTIXILIMIANFEICHANGZHONGYAODEZHANLVEBUJU。SUOYIZAIZHONGGUOSUOSHENGCHANJIAOCHEYIJISUVCHANPINHUIXIAOSHOUDAOFADADEOUMEISHICHANG,ZAIOUZHOUYIJIMEIZHOUSHENGCHANDECHANPINYEHUISHIXIANZHEIYANGDEQUANQIUZHANLVEBUJU,BAOZHENGZHENGGEDEQUANQIUPINZHI。DAJIAZHIDAOZAIOUMEISHICHANGZHENGGEANQUANYIJIHUANBAODEJIANCEBIAOZHUN,DOUSHIFEICHANGYANGE,JIRANZHONGGUOSHENGCHANDECHANPINNENGGOUXIAODAOBEIMEISHICHANG,XIAODAOOUZHOUSHICHANG,XIANGXINDUIYUZHONGGUOYONGHUXUANZEZAIZHONGGUOSHENGCHANDEWOERWOCHANPIN,WOJUEDESHIMEIYOURENHEDEDANXIN。ERQIENENGGOUXIANYUOUMEISHICHANGXIANGSHOUDAOZHEIYANGDEQUANQIUYIZHIDEPINZHIDEFUWU,YETIXIANCHULEWOERWOQICHEDUIYUZHONGGUOSHICHANGMANMANDECHENGYI。

记者:现在毕竟刚刚才今年的第二个季度,整个2017年沃尔沃还会给我们带来哪些期待?

YIHAN:CHULEGUANZHUZHENGTIDEXIAOLIANGBIAOXIANZHIWAI,DAJIAGENGJIAYAOGUANZHUDESHIZHENGGEHAOHUAQICHEPINPAIJUNHENGFAZHANDEQUSHI。XIANGXINWULUNSHIZAIJIAOCHECHANPINYIJISUVCHANPINBAOKUOYUEYELVXINGCHEGEXINGHUASHICHANGDECHANPIN,WOERWODOUHUICHENGXIANCHUDUIZHONGGUOSHICHANGDEZHONGSHI,CHENGXIANCHUWOERWOQIANGDADECHANPINSUODAILAIDESHICHANGBIAOXIAN。GENGZHONGYAODESHIPINPAISUOJUYOUDEHEXINJIAZHIGUANNENGFOUBEISHICHANGDEZHULIUKEHUQUNTISUORENTONG,ZHEIDUIYUWOERWO2017NIANDESHICHANG,YIJIWEILAIGENGZHANGSHIJIANLI,SHIYAOZIZIBUJUAN、CHIZHIYIHENGDEZHUIQIU。(WANGSHANGCHESHI 2017NIAN4YUE24RI BEIJINGBAODAO)

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网友评分 : 4.78
参考价 : 44.39万起

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  • 1.
    河南诚信配资

    4.18WANQI

  • 2.
    河南诚信配资

    10.99WANQI

  • 3.
    河南诚信配资

    19.98WANQI

  • 4.

    10.99WANQI

  • 5.

    10.78WANQI

  • 6.

    13.18WANQI

  • 7.

    7.99WANQI

  • 8.
    河南诚信配资

    18.78WANQI

  • 9.
    河南诚信配资

    14.98WANQI

  • 10.
    河南诚信配资

    7.98WANQI

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