河南诚信配资

祝振宇:长马年内推两款SUV 为年轻人打造

CHANPINSHEJIYIXIANGYIDONGGANDEWAIGUANHEYOUXIUDECAOKONGXINGJIANZHANG。JINNIANQINGRENJIETUICHULEXINKUANDEANGKESAILA,GENJUGUIHUA,XIABANNIANQUANXINYIDAIHEQUANXINCX-3LIANGKUANHAIJIANGSHANGSHIXIAOSHOU。ZAITANDAOCX-3SHI,MAZIDAXIAOSHOUFENGONGSISHICHANGBUZONGJIANZHUZHENYUXIANGWANGSHANGCHESHIBIAOSHI:“CX-3YONGHUGENGDUODESHI85HOU、90HOU,SHENZHISHUO00HOUYINGGAISHIHEXINDEYONGHUQUNTI。”配资公司 ZHANGANMAZIDAJIEXIALAIDECHANPINBUJUHEPINPAIFAZHAN,JUTIYOUYOUZENYANGDEGUIHUANI?

长安马自达年内推两款SUV 为年轻人打造-图1

网上车市:首先还是请祝总聊聊本次上海车展长安马自达的亮点吧。

河南诚信配资ZHUZHENYU:ZHEICIDEZHANGANMAZIDASHIGENMAZIDAZONGBUYIQICANJIASHANGHAIGUOJICHEZHAN,ZHANGANMAZIDAZHANTAIHEXINDELIANGDIANCHULEZAIGUONEIXIAOSHOUDEXIN AxelaANGKESAILASANXIANG、LIANGXIANG, CX-5ZHIWAI,MAZIDAZONGBUXIANGMEITIGONGBULEXIAOXINGSUV CX-3,ZHEIKUANCHANPINYEHUIZAIJINNIANXIABANNIANXIANYIJINKOUFANGSHI,TOUFANGDAOZHANGANMAZIDAXIAOSHOUDEWANGLUO。

网上车市:其实长安马自达有一个特点,随着马自达全球的布局,虽然产品没有那么多那么丰富,但在每一个细分的市场,长安马自达都拥有不错的市场表现和口碑,对于这点是如何做到的,怎样让每一款产品都有不错的市场反响?

河南诚信配资ZHUZHENYU:WOJUEDEZUIHEXINSHICHANPINYAOGUOGUAN。DAZAILEHUNDONGWAIGUANSHEJIHECHUANGCHILANTIANJISHUFADONGJIDEXINANGKESAILAHECX-5,SHOUDAOLEMEITIHEYONGHUDEQINGLAI,SUIRANZHANGMAZHIYOULIANGKUANCHANPIN,DANQUESHIQUNIANNENGGOUSHIXIAN19WANLIANGXIAOLIANGDEHEXINJICHU。LINGWAIYIDIAN,ZHISUOYIZHANGANMAZIDANENGGOUZUODEZHEIMEHAO,YELIBUKAIHUOBAN。YINWEIZHANGMACONGNIANXIAOSHOUZHICHUKAISHI,YIZHIGENJINGXIAOSHANGDEHUOBANZHIJIANBAOCHIGONGYINGHUHUIDEGUANXI,SUOYIYERANGHENDUODEJINGXIAOSHANGDUIZHANGANMAZIDACHANSHENGLESHENHOUDEGANQING,TANENGZAIXIANGYINGDEDIQUGENZHECHANGJIAYIQISHULIWOMENDEPINPAI。ZUIHOUYIDIANHAISHIZHANGANMAZIDACONG2014NIAN、2015NIANYANXUDEKOUBEIYINGXIAO“YONGHU+”DE,YONGHU+DELINIANGENGDUOSHICONGSHOUQIANDAOSHOUHOUSHENZHIZAIYONGHUZAIHUANCHEHOU,ZHANGANMAZIDANENGGOUZHANZAIYONGHUDEJIAODU,WEIYONGHUTIGONGGENGHAODEFUWU、GENGHAODEBANGZHU,SUOYIYEDEDAOLEYONGHUDEXIHAO。ZUOWEIZHANGANMAZIDAZHEIZHONGXIAOZHONGPINPAI,WORENWEIHAODECHANPIN、HAODEJINGXIAOSHANGWANGLUOYIJIHAODEYONGHUYUCHANGJIAZHIJIANDEGUANXI,SHINENGGOUCHIXUFAZHANDEZUIHEXINDEJICHU。

网上车市:就像刚刚您所提到的,的确只有两款产品,但却能让产品月销量接近一万台,这是很不容易的。对于接下来很快要上市的CX-3,您认为它未来会满足什么样的市场需求?以及CX-3所在的价位区间的已经很多了,这对于合资品牌是不是一种冲击?

河南诚信配资ZHUZHENYU:SHOUXIANCX-3DEZHEIKUANCHANPINCONGTADEWAIGUAN、CHICUNXIANGDUILAIJIANG,BUSHINEIZHONGFUHEJIATINGSHIYONGDE。ZHEIKUANCHEGENGDUODEXIWANGNENGGOUMANZU,BULUNSHIZAICHENGSHIHAISHIZAIJIAOWAI,ZAINIANQINGRENHEPENGYOUYIQIQULVYOUDESHIHOU,TIGONGYIZHONGXINDESHENGHUOFANGSHI。LINGWAIYIDIANSHIRANGYONGHUKAIDAOZHEIKUANCHEDESHIHOU,CHONGFENGANSHOUCHEGENRENZHIJIANDEGONGMING,FEICHANGYOUGEXING,CX-3DAIBIAOLEZIJIYUZHONGBUTONGDEJIAZHIGUAN。ZUIHOUZAISHIJIJIASHIDEGUOCHENGDANGZHONG,RANGYONGHUYENENGGOUTIYANDAOJIASHIDEYUYUEGAN,WOJUEDEZHEISANDIANSHICX-3JIYONGHUTIGONGDEZHENZHENGJIAZHI。

至于说具体的用户群,考虑到CX-3是一款小型入门级的SUV,用户更多的是85后、90后,甚至说00后应该是核心的用户群体。我认为它的核心竞品更多的是合资品牌的小型SUV,但是因为是进口的方式引入到国内,所以会有更多的配置,符合一款进口车应该有的身份。进口车价格是相对会高一些,价格虽然高,但是会给用户提供购买一款高价格小型SUV的理由和价值。

网上车市:所以其实在2017年,长安马自达会有CX-3这款小型SUV和全新一代CX-5上市。这两款车型布局到市场以后,您认为整个长安马自达今年的市场表现会不会有一个比较大的变化?

ZHUZHENYU:CX-5、CX-3TOUFANGDOUHUIZAIXIABANNIAN,YOUQISHICX-5XINLAODEQIEHUAN,DUIXIAOLIANGHUIYOUYIDINGDEYINGXIANG,SUOYIQUANXINDECX-5YIJICX-3JIARUDAOXIAOSHOUQUDAOZHIHOU,GENGDUODEKENENGSHIWEI2018NIANZUOCHUGENGDADEGONGXIAN。1.6LPAILIANGJIYIXIADEXIAOPAILIANGGOUZHISHUIJIANMIANZHENGCEJINNIANJIUHUIJIESHU,XIANGXINDISIJIDUDESHIHOU,XINANGKESAILADESHICHANGBIAOXIANHUIYOUFEICHANGXUNMENGDEZENGZHANG,SUOYIJINNIANGENGZHUYAODESHIZUOHAOZHANGMADEPINPAI,ZUOHAOXINANGKESAILA。YUCITONGSHICX-5HECX-3DESHANGSHI,WEI2018NIANDIANDINGLIANGHAODEJICHU。

网上车市:中国的消费者其实在的时候很注重性能,很注重设计,长安马自达产品是不是兼顾了这两方面的优势?

祝振宇:在任何一个普通老百姓的消费能力下,去购买的合资品牌当中长安马自达是真正的为那些懂车、喜欢车、喜欢与众不同的用户最好的选择。为什么这么说?首先外观方面,在任何一个停车场只要是昂克赛拉或者CX-5在那里一摆,一眼就能看出来这个车肯定是长安马自达车或者马自达的。与此同时,马自达的操控性能也是跟其他的竞品之间最大的差异。还有随着产品不断的更新,包括改款的昂克赛拉,下一带全新的CX-5,马自达开发人员除了让驾驶者能够感受到驾驶的愉悦,更多的改进和提升放到了的乘坐者方面,所以马自达的静音性和乘坐的舒适型,各方面都会有大幅的提升,真正做到马自达一直想为用户提供的驾和乘的愉悦。全新的CX-5、CX-3以及昂克赛拉,它们有一个共通性,就是都采用了魂动设计、搭载了创驰蓝天技术,还都会搭载马自达刚刚投放中国的GVC技术(加速度矢量控制技术),真正的能够让用户在开车和乘坐的时候,感觉到马自达的车不管是静态还是动态,质感方面有一个大幅度的提升。

网上车市:长安马自达经营多年以后,在中国现在拥有多大量的用户群体呢?我们也知道刚刚开设了一个车主俱乐部,这个是打算和车主怎么玩呢?

河南诚信配资ZHUZHENYU:ZHANGANMAZIDADEXIAOSHOUWANGLUOJIANLILEJIANGJIN10NIAN,JINNIANHUOZHEMINGNIAN,ZHENGGEYONGHUQUNYINGGAINENGCHAOGUO100WAN。GENYONGHUZHIJIANDEHUDONG,ZHANGMAYOUYIGE“YUMAZIYOUXING”DEPINGTAI,ZHEIGEPINGTAIHEXINSHIZHANGMAPINPAIHEYONGHUHAIYOUDEJINGXIAOSHANG,LIANHEZAIYIQIKAIZHANYIXIEZIJIAYOUDEHUODONG。ZAIZIJIAYOUHUODONGGUOCHENGDANGZHONG,QUZUOYIXIEGONGYIDESHIYE,NENGGOURANGYONGHUYUCHANGJIAZHIJIANDEJULIGENGJIALAJIN。YUCITONGSHI,NENGGOURANGYONGHUGANJUEDAOZHANGMADEPINPAIGENTAMENDEJIAZHIGUANNENGGOUCHANSHENGGONGMING。

网上车市:所以今年能够看到驭马俱乐部会有很多的活动,去和车主进行互动。还有最后一个问题想和您沟通的是,我们注意到长安马自达经销商网络,相较于很多的其他合资品牌来说,他们的经营状况或者盈利的状况还是不错的。对于这里面的经营之道,长安马自达和经销商之间是怎么来配合的?

ZHUZHENYU:SHOUXIANZUIHEXINJIUSHICHANGJIAHESHANGJIAZHIJIANSHIYIGEHUHUIGONGYINGDEGUANXI,ERBUSHISHUOSHEIZAISHANG、SHEIZAIXIA,ZHEISHIZUIHEXINDELINIANJICHU。JUTIJIUSHIZHANGMABUDUANDETINGQUJINGXIAOSHANGDEYIJIAN,WEIJINGXIAOSHANGTIGONGNENGGOUREXIAODECHANPIN。LINGWAIYIDIANSHIJISHANGSHIZAIWANGLUOKAIFAFANGMIANDEXIANGFAHEQITADECHANGJIABUTAIYIYANG,BINGBUSHISHUOXIWANGZAIMOUYIQUYUDUOKAIFAJINGXIAOSHANG,DAOZHIJINGXIAOSHANGZHIJIANCHANSHENGEXINGJINGZHENGDEGUANXI,SHIJISHANGYIERSANXIANCHENGSHIJIBENSHANGWANGLUODOUYIJINGPUHAOLE。JIEXIALAIDESIWUXIANCHENGSHIGENGDUODECAIYONGDESHISHENMEYANGDEFANGSHINI?ZAIYIERSANXIANCHENGSHIDEJINGXIAOSHANGHUOZHEJINGXIAOSHANGJITUANYUZHANGANMAZIDAYOUFEICHANGSHENHOUDEGANQING,TAMENYIJINGFEICHANGDONGDEZHEIGEPINPAI,YINCIKEYIYOUTAMENZAIDANGDISIWUXIANCHENGSHIQUKAISHEZIJIDE,HUOZHEKAISHEYONGYOUHEXIAOSHOUFUWUGONGNENGDE2SDIAN。ZHEIYANGNENGGOUJIANSHAOJINGXIAOSHANGZAIMOUYIGEQUYUZHIJIANDEEXINGJINGZHENG,YUCITONGSHI,JIYUTAMENDUIYUZHANGMADELEJIE,GOUZAIDANGDIWEIZHANGMADEPINPAIDEXUANCHUANZUOCHUGENGHAODEGONGXIAN。(WANGSHANGCHESHI 2017NIAN4YUE21RI SHANGHAIBAODAO)

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