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启辰携手乐视体育 开启“乐活”骑行

2016-03-31 11:06:02 来源:   厂商稿    作者:网上车市   编辑:丁祎   

2016NIAN3YUE30RI,DONGFENGRICHANQICHENPINPAIHELESHITIYUZAIBEIJINGJUXING期货配资 FABUHUI,ZHENGSHIQUELIZHANLVEHEZUOGUANXI,BINGXUANBUSHUANGFANGDESHOUGEHEZUOXIANGMU——“QILEWUQIONG•SHANXINGZHONGGUO” DAXINGGONGYIQIXINGSAISHIZHENGSHIQIDONG。

“QILEWUQIONG•SHANXINGZHONGGUO”SHIYOUQICHENQICHEYULESHITIYULIANHECHUZI,QUANMIANZHENGHESHUANGFANGYOUSHIZIYUANDAZAODEZICHUANGTIYUSAISHIIP。ZHEIXIANGDAXINGQIXINGSAISHIJIANGZAIQUANGUO9DACHENGSHIJUXING,YAOQINGAOYUNMINGXINGLINGQI,ZHUANYEQISHOUCANYU,DAZAOCHENGZHONGGUOZUIDINGJIANDEZIXINGCHEQIXINGSAISHI。ERQICHENQICHEYULESHITIYUDECHUANGXINHEZUO,YECONGGENBENSHANGDAPOCHEQIYI“ZANZHU”WEIZHUDEGUYOUSIWEI,WEIQICHEQIYEKAIZHANTIYUKUAJIEYINGXIAO,DAILAILEYITAOQUANXINDESILUHEQIFA。

启辰携手乐视体育  开启“乐活”骑行-图1

近年来,骑行成为众多消费者最热衷的时尚运动。这种参与度更广、门槛性更低,拥有更广泛的人群基础的体育赛事,已经成为时下最新的体育热点。

JUJIESHAO,“QILEWUQIONG•SHANXINGZHONGGUO”QIXINGSAISHIJIANGYUBEIJING、JINAN、ZHENGZHOU、SUZHOU、SHANGHAI、SHENZHEN、GUANGZHOU、HAIKOU、ZHONGQINGJIUDACHENGSHIJUXING。HUODONGBUJINJIANGZAIGEDACHENGSHIDAZAOJINGCAIFENCHENG、QINGCHUNSHISHANGDEZHUTIJIANIANHUA,HAIJIANGLIANHEXIANSHANGXIANXIA、JIANGUZHUANYEYUQUWEI,DAZAOQUWEIQIXINGHUODONGHEQUANMINQIXINGSAISHI,ZAIDOUSHIXIANQIJIANKANGQIXINGFENGCHAO,QUANMIANCHUANDICHUNCUI、JIANKANGDESHENGHUOLINIAN。

启辰携手乐视体育  开启“乐活”骑行-图2

东风日产乘用车公司启辰事业部部长洪浩

CHULEJIANKANGQIXING,CHENGSHISAISHIHAIJIANGWEIRAOBUTONGDEGONGYIZHUTILAISHEDINGQIXINGRENWU,SHEZHIRU“GUANAIKONGCHAOLAOREN、ZIBIZHENGERTONG、NVXINGRUXIANAIJIANKANGFENSIDAI”DENGGONGYIQIXING,WEICANSAIXUANSHOUDAILAIGENGYOUYIYI、GENGFUQUWEIDEQIXINGTIYAN。ZAIJIANXINGGONGYISHIYEDEGUOCHENGZHONG,CHUANDISHEHUIZHENGNENGLIANG,SHOUHUOGENGJIAYIYIFEIFANDECANYUGAN。

河南诚信配资DONGFENGRICHANCHENGYONGCHEGONGSIQICHENSHIYEBUBUZHANGHONGHAOBIAOSHI,“DUOCAISHENGHUO•CHUSHOUKEJISHIQICHENQICHEDEPINPAIYUANJING。TIYU,SHIQICHENJIANXING‘DUOCAISHENGHUO•CHUSHOUKEJI’DEZHONGYAOZUCHENGBUFEN。ZAIGUOQUJINIAN,QICHENCHIXUTUIJINBAOKUOZUQIUWENHUAZAINEIDETIYUWENHUAFAZHAN。ZAIJINRUQICHENDIERGEWUNIANZHIJI,QICHENXUYAOSHIXIANXINDETUPO。ZUOWEILEXIANGSHENGHUODEJIANXINGZHE,QICHENYULESHITIYULIANSHOUDAZAODE‘QILEWUQIONG’QUANGUOXINGQIXINGBISAI,JIANGRANGGENGDUORENNENGGOUXIANGSHOUHETIYANLVSE、JIANKANG、CHUSHOUKEJIDEDUOCAISHENGHUO。”

启辰携手乐视体育  开启“乐活”骑行-图3

启辰汽车+乐视体育  开创体育营销新模式

QICHENQICHESHIYIGEGANYUCHUANGXINHECHANGSHIDENIANQINGQICHEPINPAI,LESHITIYUSHIYIJIANIANQINGQIEFUYOUCHUANGXINJINGSHENDEQIYE。ZONGGUANLIANGZHEDEPINPAIYUANJINGHELINIAN,BUNANFAXIANTAMENDEXIANGSIZHICHU:QICHENZHILIWEIGUANGDAXIAOFEIZHEDAZAOCHUSHOUKEJIDEDUOCAISHENGHUO,ERLESHITIYUZEYIGUOJIHUA、CHANYEHUA、HULIANWANGHUADEFAZHANLINIAN,YIWEIYONGHUCHUANGZAOGENGJIANKANG、GENGMEIHAODETIYUYULEHUASHENGHUOWEIJIREN。ZHENGRUHONGHAOBUZHANGSUOYAN:“ZAIDAZAOLEXIANGSHENGHUOFANGMIAN,QICHENYULESHITIYUYIJIANSHIFENYIZHI。CICILIANHE,SHUIDAOQUCHENG,YIPAIJIHE。”ZHIDEZHUYIDESHI,ZHEICIQICHENYULESHITIYUDE“YIPAIJIHE”,CHUANGZAOLEQICHELINGYUZHONG,KUAJIEYINGXIAODEQUANXINHEZUOFANBEN。

启辰携手乐视体育  开启“乐活”骑行-图4

乐视体育首席营销官强炜

河南诚信配资“QILEWUQIONG•SHANXINGZHONGGUO”FABUHUISHANG,QICHENQICHEYULESHITIYUBIAOSHI,QILEWUQIONGXIANGMUYOUSHUANGFANGGONGTONGCHUZIDAZAO,GONGTONGTUIJIN。SHUANGFANGDEZHANLVEXIESHOU,JIANGDAPOCHEQICHUANTONG“ZANZHU”WEIZHUDEGUYOUSIWEI,CAIYONG“ZANZHUTOUZIHUA”,GONGTONGDAZAOSAISHIPINGTAI,SHUANGFANGTUIJINSAISHIFAZHAN,CHIXUSHENHUAPINGTAIYINGXIANGLI,JIANGQILEWUQIONGDAZAOCHENGGUONEIDINGJIANQIXINGSAISHIPINGTAI,KAICHUANGLEXINXINGTIYUYINGXIAOMOSHI。

启辰携手乐视体育  开启“乐活”骑行-图5

洪浩在接受采访时也强调,启辰与乐视体育的合作,并非是简单的赞助。在启乐无穷•善行中国的合作项目中,启辰汽车不是传统意义上的赛事赞助商,而是以主办方的身份,与乐视体育一起推进。启辰将整合全国2000多家渠道网点和40多万的车主资源,通过网点推广和区域巡展,邀请爱好骑行的消费者参与进来。喜欢骑行的消费者,也可以通过启辰专营店报名,参与到启乐无穷赛事中。

“WOMENDEZHONGJIMUDESHIWEICANSAIZHEDAZAOJINGCAIDEQIXINGTIYAN。WOMENXIWANGJIANGQILEWUQIONGDAZAOCHENGKAIFANG、CHIXUDEZIXINGCHESAISHIPINGTAI。WOMENQIDAIGENGDUOPINPAIDEJIARU,BAPINGTAIZUODAZUOQIANG。YUWOMENGONGTONGTUIJINQIXINGYUNDONGDEFAZHAN,WEIREAIYUNDONG,REAISHENGHUODERENMENTIGONGYIGEYOUZHIDETIYANPINGTAI,WEITAMENDESHENGHUOZENGTIANYIFENJINGCAI。”

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